Goals: Jonathan like to be entertained and live the good life. That's possible in our many coffee shops and bars. He's highly educated and willing to learn. Jonathan is someone who cares about his responsibilities without feeling restraint. He believes in values such as peace. His goal in life is to live a peaceful life without any problems and negativity.

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Needs: Jonathan is rich and has the motivation to work hard and earn enough money. On the other hand he's aware of the fact that, because  of he works hard, he also needs to relax so he can find the perfect work life balance.

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Dislikes: Getting up early - having responsibilities - aggressive - unsociable people - 

justifying to others. 

Likes: Partying - working - smoking weed - out of the box thinking - socializing - single life - no time pressure, just living the good life 

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Lifestyle: Smoker who likes to go out with friends and party hard. They like to discover the world and are single. 

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Personality: Extraverted, sociable people - creative - very smart - careless - want to explore - non-agressive

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